Friday, October 15, 2010

The trouble with hipsters...

In the 50s and 60s, there are five people at the centre working very hard, miserably trying to write a book and around them there are 95 people more or less having fun," Greif explains. "In the hipster culture the people at that centre aren't necessarily producing art, they're actually working in advertising, marketing and product placement. These were once embarrassing jobs. Now it's meaningful in this world to say that you sell sneakers, at a high level.

From Why do people hate Hipsters? in the Guardian. I don't actually know anything about Hipsters. I didn't even know they existed, or if they are trouble (not to me, obviously). However, there did strike me as something unnerving about the paragraph above. On reflection, perhaps it shouldn't be. Who's to say On the Road is more important than an innovative digital marketing campaign or advertising for Nike?

No, that doesn't work, does it.

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